Founder of

The Art of Advertising Without Adverting.

Cyrus Pan, Chief Executive Officer


Cyrus Pan, CEO at CXC, has a diverse background in interactive marketing with extensive experience with start-up opportunities.

At CXC, his excellent leadership and management skills enabled him to develop key partnerships and launch successful online marketing integration campaigns with major consumer brands. As CEO, he’s integrated CXC’s strategy with enterprise-wide and business-level innovation and growth plans. Pan is also a highly-skilled entrepreneur in new media/new product architecture, and digital technology.

He is able to clearly communicate the vision of the company in order to inspire staff, investors and customers. Pan strives on staying on top of industry trends through reading, attending conferences and joining trade associations to ensure that the direction and vision for the company is on course. The ability to see into the future is invaluable for steering clear of potential threats and capitalizing on future opportunities.

He has successfully directed clients like Yamabishi Corp. and General TechToyz and others in developing their digital media and online sales and marketing strategy. Through his creation of original content, the overall website traffic increased by 300%. As a luminary, Pan brings his vision and experience to spearhead CXC well into the 21st Century.

Cyrus Pan is also a Producer at ANNIHILATE ENTERTAINMENT, a film finance and production company located in Los Angeles, California founded in 2011. We are dedicated to quality projects in film, television and digital media – ranging in genres from comedy and horror, to action, drama. Annihilate is committed to taking ground breaking ideas and seeing them through to fruition. We pride ourselves in nurturing our talent and never settling for second best.